The Challenge
Sage Fly Fish is a legacy brand in the fly fishing world, known for precision and performance. But their apparel program didn’t reflect that same standard. They needed a partner who could help them elevate their logowear, streamline production, and manage seasonal timelines—all without adding internal workload.
The challenge was balancing flexibility with structure. Their team wanted to offer premium, retail-ready merchandise that aligned with product launch cycles and dealer pre-orders, but lacked the in-house resources to handle line planning, sample production, or fulfillment logistics at scale.
Our Approach
We started by mapping out their seasonal rhythm understanding when product lines dropped, how pre-book windows worked, and what their retail partners expected. From there, we created a plan to build and deliver two curated collections each year: Spring/Summer and Fall/Winter.
We handled the full creative and operational process: designing graphics, sourcing fabrics, coordinating salesman samples, and managing bulk production. The program was built to mirror the quality and attention to detail that defines Sage Fly Fish’s rods and gear.
The Solution
Each season, we deliver a focused assortment of premium logowear that includes:
- Graphic tees and sunshirts optimized for outdoor performance
- Hoodies and gaiters built for comfort, layering, and brand visibility
- Headwear designed for on-water and everyday use
- Stickers and accessories for added brand touchpoints
- Pre-order sample sets for retail partners and sales reps
We manage everything from production to warehousing and distribution, ensuring that Sage can focus on their core products while still offering top-tier branded apparel.
The Results
The new program gave Sage Fly Fish a scalable, repeatable system for apparel that fits their product cycles, brand standards, and retail needs. With a consistent flow of seasonal drops, high-quality graphics, and thoughtful product selections, their logowear line now feels like a natural extension of the brand, not an afterthought.
More importantly, the program supports growth across both direct and wholesale channels. It’s private-label merch with the same discipline and detail that Sage brings to everything they do.
