The Challenge
With over 900 locations nationwide, Whataburger needed a uniform refresh that could work across every level of staff, from kitchen crews to cashiers to managers. Their existing program was outdated, hard to manage, and inconsistent across stores. They were also dealing with high turnover and frequent reorders, which made inventory control and fit standardization difficult.
They needed a solution that looked better, fit better, and functioned across all roles and environments without overwhelming their internal operations team.
Our Approach
We approached the uniform program like a full product line. We started by developing three distinct collections tailored to job roles and work environments. Each piece was designed with comfort, durability, and on-brand styling in mind.
We also worked with their operations team to implement a quarterly ordering model that allowed locations to restock without holding excess inventory. This helped reduce waste and avoid bottlenecks, while still keeping every store properly outfitted.
The Solution
We built a comprehensive, full-service uniform system that included:
- T-shirts and polos with updated fits and breathable, durable fabrics
- Outerwear and lightweight jackets for drive-thru and seasonal needs
- Branded aprons, headwear, and name tags to complete the look
- Line design, sizing guides, and packaging support for easy adoption
- Quarterly ordering cycles managed through a centralized platform
Each piece was tested for comfort and durability in real working environments, and everything was built to maintain a consistent visual identity across hundreds of locations.
The Results
Whataburger now has a streamlined uniform program that not only looks better, but also works better. Employees feel more comfortable and confident in their gear, and managers appreciate the easier ordering process and fewer fit issues.
The updated program has improved brand consistency across all stores while reducing overhead and hassle for the corporate team. It’s a uniform system that matches the scale and energy of Whataburger’s growth.
